A new CEO leadership approach
julio 11, 2025
Priorities Shake up
julio 11, 2025
Insights
Tactics
- You can not achieve your startgey without clear set of tactics. Tactics being the steps, activities you need to follow to carry out the strategy. Thus, startgey and tactics have a strong complementary aspect
- Like startgey, tactics has a military origin: “Ordering of formation on the battlefield”. General Sun Tsu explains the difference between startgey and tactics as follows: “All the men can see the tactics I use to conquer, but what none can see is the strategy out of which great victory is evolved.”
- Strategy and tactics are both required to help a business achieve its goals. Strategy is the path for advancing from where the business is at present towards its goal, where it wants to be in the future. The tactics then are the definition of how the business will specifically or tangibly execute what the startgey calls for. Meaning, if you can reach out and grasp it then it is tactics.
- While talking about Tactics in most company meetings, one can feel the confusion with startgey and the time frame. To help decipher this consider the following: strategy describes the destination and how the company is going to get there, while the tactics describe the specific actions, activities needed to be taken along the way
- In the Art of War Sun Tsu wrote: strategy without tactics is the slowest route to victory. Tactics without startgey is the noise before defeat”
- Your best list of Tactics will not cover everything, since things happen along the journey and your ability to readjust and adapt will change tactics.
- Tactics have a start and an end date, resources, milestones and clearly defined action items. Once tactics are clear members of the organization must be held accountable to the execution: tacti ownership is key for advancement
- Tactics: concrete steps that describe how you are going to achieve your strategy. They involve best practices, specific plans, resources, etc. They are also called “initiatives”. (Rachel Smith, 2009)
- A good tactic has a clear purpose and supports the strategy It has a finite timeline to complete a set of specific activities, well defined milestones, and measurements tracking
- Advance, compete, develop, evolve, think strategically, execute tactically.
